By: Jeff Radzinski
You’ve no doubt heard the debate about online data privacy. The response I often hear is “I’m not doing anything illegal, I don’t care if they are tracking me online”.
This misses the larger point. The larger point being giant data collection companies are tracking your movements online, packaging that data into a consumer profile and then selling that information to advertisers in the hopes of making a sale from you. Seems like a lot of people are making money from this process… except the consumer, who is supplying the information being sold.
Instead of giving away a commodity, why not make money off of it? The data is yours after all, right? One startup company agrees, OzoneAI believes there is a happy medium between selling and protecting your data. On their app, users can grant companies access to their data and get paid for it. The user is paid for the access, and companies get to use the data for better targeting of their ads. Seems like a win-win, no?
Another app called Big Token, has a similar approach. You download their app and answer questions about yourself, check into locations and connect your social media accounts. Based on the data you share you are placed into ad groups and advertisers buy access to these ad groups where you’ll earn a portion of the revenue from the data sale. You can then redeem your earnings via cash, gift cards or charitable donations.
Now don’t go downloading these apps thinking you can quit your job and make a living from answering questions on these apps. But your data is already being taken, sold and profited from. Why not take some of that money for yourself? Something is better than nothing.
A common response to all of this is “that’s nice and all, but I don’t have time”. To which I roll my eyes and cite the eMarketer statistic that the average person spends 1-2 hours per day on social media. I think we can all carve out 10 minutes, if we really wanted to.