By: Jeff Radzinski
As is being widely reported across digital marketing blogs, Instagram’s Creators account has been answering some common questions. If you are a social media marketer or brand on social media, you probably have been asking the same questions. The answers are interesting to say the least, but not always 100% clear. Never the less, they are worth taking a look at:
Question: Does the type of account you have impact ranking?
Answer: No, we do not favor posts from businesses or verified accounts in Feed. If you interact with that content more, of course it is more likely to appear at the top of your feed.
Question: Does Feed ranking favor videos over photos?
Answer: We don’t universally favor photos over videos. Your feed is customized for you, so it really depends on how you use Instagram. If you consistently watch a lot of videos, that will be reflected in your feed.
Question: Why don’t you go back to chronological feed?
Answer: Since switching to a ranked feed, the average post is now seen by 50% more followers than it did with the chronological model.
Question: I’ve heard that the algorithm ranks posts higher that get a lot of likes or comments in the first 30 minutes?
Well there you have it. Anything surprising to you? If you aren’t already following the Instagram Creators account, it may well be worth a follow for more insights and news, @Creators.