By: Brianna Wilkinson
The most wonderful time of the year… not Christmas, but Halloween. I love Halloween, I mean I LOVE it.
Imagine my surprise when I saw the headline:
2019: Halloween spending to reach $8.8 billion
According to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics., consumers plan to spend $3.2 billion on costumes (purchased by 67 percent of Halloween shoppers), $2.6 billion on candy (95 percent), $2.7 billion on decorations (72 percent) and $390 million on greeting cards (34 percent).
Back when I was a kid, we would get the latest costume with the plastic mask with breathing holes and plastic outfit to go over your clothes. Living in the Midwest you were ecstatic when you didn’t have to wear a coat to cover it:
Eat, drink and be scary
Long gone are the days when Halloween was just for kids. In fact, 18- to 24-year-old consumers are the most likely to celebrate Halloween, with nearly nine in ten planning to do so this year, up from 84 percent a decade ago.
How these younger consumers are celebrating has shifted as well. While fewer plan to host or attend parties, more are handing out candy, decorating and dressing in costumes. They’re significantly more likely to dress up than their older counterparts and will spend roughly $36 this year on costumes.
The other big money spend is costumes for your pets:
Dressing up pets might seem absurd to some, but it’s grown in popularity over the years and is becoming big business. In a 2010 NRF survey, 12 percent of the people asked had planned to dress up their pets; today, it’s nearly two in ten (17 percent). Likewise, spending on pet costumes continues to increase: This year’s total planned spending for pet costumes comes in at $490 million, more than double than in 2010. Curious what these cute animals will be dressed as? Top pet costumes this year include pumpkins, hot dogs and superheroes — because every pet is a superhero in their owner’s heart.
Give ‘em pumpkin to talk about
We all know showing up with the best costume will guarantee everyone chats about your supreme creativity. But how will you find the best idea? In this digital age, social media provides endless inspiration, and the number of people relying on these platforms for costume ideas has grown significantly over the years. From YouTube to Pinterest, more and more Halloween celebrants continue to use social media to find the ideal costume.
So in this day and age, go to your favorite social media platform and show your Halloween spirit or be jealous at the creative ideas of your “friends”- just get on board and have fun. That is the point of the season, no matter how much money we all spend!!!