Super Bowl Advertising

By: Brianna Wilkinson

Did you ever notice that the Super Bowl is not only the pièce de résistance for the NFL but it has also become an adjective for other events: Daytona 500 is the Super Bowl of NASCAR, the Masters is the Super Bowl of golf, etc.? Then there is the misconception of the general public that anyone that advertises in the game is paying $5.6 million dollars straight to Rupert Murdoch.  But why is it the most important day for advertisers? Because an estimated 98.2 million people watch this game and for many of those viewers, it’s the only NFL game they watch all year because they have to see the ads. (Source) 

Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. (Source)

Advertisers will no doubt be hoping for a better game than last season’s snoozer, with a close match extending through all four quarters to get the most for their investment dollars. This year’s lineup of brands sees familiar names and a few new ones, including Facebook’s first big game spot.

The game will also get political, with President Donald Trump and Michael Bloomberg’s presidential campaigns both buying 60-seconds of ad time. (Source)

So, make sure you stock up on the following: Cheetos, Coca-Cola, Budweiser, Doritos, Avocados from Mexico, Pop-tarts, Mountain Dew and Heinz Ketchup! Someone has to pay for all this advertising.