By: Haley Lewis
Have you ever wondered what makes people so devoted to brands like Apple that they refuse to use any other brand even if the quality or price is dramatically different? There is a psychology behind this kind of brand loyalty behavior.
When a customer develops brand loyalty, it is usually due to some sort of emotional connection to that business. Let’s look at some examples.
Back to Apple, they are the definition of a cult brand. They understand their customers needs and are constantly seeking feedback about their products to enhance them. Customers want better cameras? Apple makes it happen. Due to the fact that they genuinely listen, they have created loyal customers. So much so that Apple makes up 45.3% of smartphone shares in the U.S.
Another brand that has created a great loyalty with their customers is Amazon. Amazon is the largest online shopping website. They were able to get there by creating a great customer experience. They fully embrace that “the customer is always right,” and really take the shopping experience into consideration, all the way down to making returns a breeze.
Other brands that have successfully built a strong loyalty with their customers include Starbucks, Nike, and Coca-Cola. They all have uniquely gained customer trust through their products and services.
Since today is Valentine’s Day, make it the perfect day to support the brands you love and the people you love!