Our Offering Media services
We are a fully integrated media agency with industry leading capabilities in the following areas:
We are focused on all things media. We live, breathe, and sleep media. We have experts in each medium with an average of 10 years of experience. We work extremely hard to stay on top of the ever evolving media landscape.
We have been in this space for a long time and understand the nuances between corporate and business owners. We have a proven formula to ensure fair media coverage for all.
We are rooted in research, and frankly we just can’t get enough of it. We dig deep into analytics, monitor the competition, and stay on top of latest industry trends. In addition to infusing this learning into our plans, we provide our clients with an annual Media Landscape as well as numerous Lunch & Learns throughout the year.
We work closely with agency partners, whether it is in-house or creative agency, to ensure accurate and timely delivery of all creative elements. We make it our mission to provide flawless execution…it’s all in the details.
Consumer Journey Mapping
We are on the pulse of consumer landscape. We study their needs and media habits in order to target them through multiple touchpoints along the shopping journey.
While our client portfolio is rich with long-term client relationships, we do have the capability to assist clients on a project basis such as media audits, competitive analysis and media strategy.
We understand the very niche B2B target. This very specialized audience relies heavily on creating networks and we assist in building partnerships across industries. We work closely with our client’s Sales & Marketing teams to make sure our client messaging is in front of exactly the right target and at the optimal time.
We take great pride in the vendor relationships we have nurtured over the years and ensure our media partners are working hard, right along side of us, on behalf of our clients. We rely on industry tools to ensure we are maximizing media dollars. We secure Added Value with every campaign and we are meticulous when it comes to placement.
Delivering smart, hard working, innovative and strategically driven media plans that effectively integrate across mediums. We work closely with our clients to uncover various target audiences and how to best reach them. We rely on each of our channel experts to determine the optimum media mix to ensure multiple touchpoints within budget.
Reporting & Analytics
We are big believers in insights, recommendations and continuous improvement. Campaign recaps showing how the media is performing is only the first step. Rolling up our sleeves and figuring out how to build on success is key. Our customized client dashboards are the foundation we build upon.
“RESPECT & TRUST”
Harrison Media has been instrumental in helping build brand awareness and traffic for the Southeast Michigan Ace Retail Group. Patti Harrison and her team have been extremely successful in helping us reach our business goals while building the respect and trust of everyone in the group.Becky KillarneyGreat Lakes Ace HardwareDirector of Marketing
What I love most about Harrison Media is how hard they work for their clients. They ask thorough, detailed questions, making sure the appropriate research is done to ensure solid execution. They are always professional and truly great partners.
National Ship-In Specialist
We truly appreciate working with the Harrison Media team for more than 16 years. They have been a valuable partner exceeding our expectations, always providing added value and looking out for our organization’s best interest.
Henry Ford Health System
Director, Marketing and Brand Management
Harrison Media is one of the most progressive local media agencies in the Detroit market. Open communication with their senior leadership helps make the agency a true pleasure to work with.
SVP, Market Manager